Strategic counseling

Message development

Interviewing/researching

Conceptualizing

Writing and maintaining message consistency

Facilitation

"B&Y helped us plan and implement a complex communications project important to the company. B&Y's contributions were significant and their expertise lent great value to our proceedings. Their strategic thinking, understanding of corporate sensitivities and fine writing enabled us to produce and clear a high volume of communications materials in a timely way. I could not have done it without them!"

Director Community & Public Relations
Novartis Pharmaceuticals Corporation

• Developing a comprehensive plan to help a major corporation communicate sensitive information with downsizing implications to internal and external audiences

• Helping a global company strategize and develop a communications program to introduce major changes in structure and function

• Shaping a new vision for the corporate communications department of a major pharmaceutical company; working with key employees to develop ideas for restructuring to bring the department closer to its internal "customers"; planning the presentation to senior management

• Documenting the value of corporate contributions as a strategic resource by surveying leaders of business and operating units of a major pharmaceutical company; developing a report to senior management

• Redesigning and producing an organizational newsletter for consumer affairs professionals to better serve members and demonstrate the level of expertise in the group