Professional Strengths
Marketing Communications
- Identity programs
- Product launches
- Ongoing support
- Events management
- Brochures
- Media relations
"As an entrepreneurial product
development and marketing firm, we face interesting challenges competing against
international companies with huge advertising budgets. We need to get double the bang for
our marketing bucks and make PR enhance advertising. B&Y Communications has helped us
deliver that. B&Y has been a part of our team since we first introduced our lead
product." |
President
Creative Products Resource, Inc.
|
Creating comprehensive
corporate identity program and developing marketing communications materials, including
direct mail, advertising, video and promotional materials for a national
airport valet parking company
Writing and designing a capabilities
brochure for an international water company seeking to market its contract
management and other services to major American cities
Creating and managing
multi-faceted turnkey programs for a major pharmaceutical company:
-
in partnership with a
corporate day care center chain to educate staff and parents about
preventing hepatitis A
-
with a national aging
organization to help their member agencies educate senior populations
about pneumococcal disease and the importance of vaccination
Launching a new oral care product through a
campaign to increase consumer awareness of the problems associated with gum disease
Promoting industrial inspection strobe
lighting systems to new markets here and abroad; launching a partnership with a German
firm and the partnership’s new high-tech products
|
